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Posts under ‘Real Estate Marketing’

Is video effective for real estate marketing?

Images have always been an important part of real estate marketing. You can only write so much about a property. If a picture is worth a thousand words, how much is a video worth? Usually quite a bit less.
In my experience, people love photos when looking for listings. Clear, high quality photos, and maybe some [...]

Mortgage Rates Appear Set to Increase

The spring selling season has so far been very robust and has surpassed many expectations. Many would-be sellers have been hesitant to list their properties amid the collective perception that the market is extremely poor. This has created a more balanced supply of properties and at the same time a new group of buyers has [...]

FSBO, Traditional Broker, or Flat Fee MLS?

With lower prices and less buying activity recently, many home sellers have been struggling with their decision and tactics in how to best market their property. In the Milwaukee area, we are fortunate to have a wide range of choices and options for sellers. They all have advantages and disadvantages that are worth considering so [...]

An MLS listing does not age gracefully.

Here at Homefront LLC the standard term for our flat fee mls service is 6 months. An MLS listing is not akin to fine wine or scotch. It does not get better with age. There is no “botox” treatment we can give to a listing that is more than 6 months old to make it [...]

Dude, where’s my value?

The most important consideration when marketing a property is getting it in front of the most (actual) home buyers as possible.
This wide marketing exposure is usually accomplished rather easily through the local MLS system and its sydication of broker and consumer websites. Either through a traditonal brokerage or a flat fee service provider. Once you [...]